Compsoft Flexible Specialists

Compsoft plc

Compsoft Weblog Compsoft Website News Archive Privacy Policy Contact Us  

Wednesday, June 28, 2006

The Individual Revolution

Yesterday, I was privileged enough to enjoy 45 minutes listening to the future of marketing according to the vision of Richard Duvall, described as a revolutionary figure in the creation of 21st century business. With Prudential, he co-founded Egg and is now working his new project, Zopa.

I found Richard inspirational and his vision compelling of what he calls, the individual revolution.

He suggests that technology has created an environment in which the mass market culture is dying. For example: no longer are there a few TV or Radio channels to listen to, there are hundreds. Every individual has their own taste in music, and is able to fulfil that desire through podcasts or radio or a number of television channels.

The Internet has created a culture where every individual can express their own unique personality through the music they listen to, the fashion they create for themselves, the web sites they browse, the hobbies in which they indulge, the businesses they create.

Increasingly, people percieve themselves as individuals, not as consumers.

Seth Godin's work also supports this change in culture, proposing that the Internet is not a mass-marketing medium. It's not a replacement for television. It's just the opposite - it creates a fragmented, splintered culture where every individual, every business can satisfy their own unique needs and requirements. Small communities with common interests communicate through blogs, chat rooms and web sites and perhaps buy from stores specialising in the things in which they are interested.

The age of the individual has arrived.

I consider myself fortunate to work for a company whose strategy and approach reflects this unique culture, it's clients holding dear their individuality and recognising that, for them, it defines their business and more often than not, their competitive advantage.

If you get a chance to catch Richard speaking at an event - I'd recommend it!


Monday, June 05, 2006

Attention-Juggling in the High-Tech Office

ImageInteresting observations on the impact of technology in the workplace and the work/life balance. It is very easy to get distracted from our objectives or even the quality time we should be spending with our families. On occasion, I'd have to plead guilty as charged on both counts.

"We have 120 hours of waking time a week. These new technologies - the combination of BlackBerries, home computers and cellphones - expand the time that's available for you to be working, if you choose. What's curious, and perhaps even a little insidious, is that the traditional boundary of work is being expanded to maybe not 24 hours a day, but maybe 17 hours."

Original Article from the New York Times

Labels: ,